Forward deployed operator

A forward deployed operator works close to the problem, not just the brief, and stays long enough to make the useful version real.

Caspian Almerud

I help teams turn messy business problems into something useful.

I'm usually most useful before the solution is obvious, when the business problem, the page, the workflow, and the technical shape all need to be understood together.

What I can help with See the proof

Services

From unclear problem to useful next step.

For work that has been politely renamed twice and is now waiting for a dashboard to confess.

Build

Build the thing, but also shape the decisions around what it should do and how people will use it.

Grow

Make the offer easier to understand, connect it to real demand, and turn the page or content system into something people can act on.

Operate

Turn recurring chaos into workflows, notes, automations, and review loops people can actually use.

Selected proof

What this looks like in practice.

01 / Build

Portfolio

Problem: A portfolio tends to become either a brochure or a CMS with delusions of grandeur.
Move: I built the public site, publishing tools, CV, and application workspace as one Next.js system.
Result: The site can show the work and run the work behind showing it.

02 / Operate

EMAX Operating System

Problem: Client context was spread across meetings, CRM notes, tasks, search data, and the occasional heroic memory.
Move: I built an Obsidian operating system with structured context and agent-assisted review workflows.
Result: Decisions, next actions, and history survive the handoff.

03 / Grow

AM Printservice

Problem: More traffic was not the job. More relevant B2B demand was.
Move: I connected search demand, page ownership, content gaps, and technical cleanup into a focused SEO roadmap.
Result: A clearer path to qualified visibility, without publishing unapproved metrics.

Writing and CV

Scattered notes and a squiggly CV.

Writing

Notes on code, positioning, systems, and whatever refused to fit neatly into one category.

Read the writing

The less scattered record of how I ended up working across marketing, product, code, and operations.

See the CV

Contact

Got something messy?

Tell me what you are trying to solve. A polished brief is optional.

Send the messy version