SEO, SEM, paid social, email, and affiliate partnerships.
growth work
MARKETING WORK/
A portfolio overview of hands-on SEO, paid acquisition, positioning, content systems, analytics, and web implementation.
Google Ads, Bing, and Meta campaign ownership from Jurio.
Law students coordinated for content and legal subject matter.
Customer base worked around during product marketing at Refined.
start with something useful
PRACTICAL TOOLS AND HELP
Start with a practical free tool if you want to make the next step clearer. If the problem needs more context, there is a direct path to hands-on help.
Browse all free tools
Explore the practical tools for processes, systems, CRM, and small AI experiments.
Map a process before automation
Make the current workflow visible before choosing a system or automating it.
Get AI and operations help
Talk through an AI, operations, or workflow problem and find a useful next step.
more context
RELATED WORK
Marketing shows up in more than campaign execution: product positioning, investor communication, social content, podcast operations, and web systems all shape how a story reaches the right people.
For more public examples, visit the projects archive.
Product marketing for Atlassian Marketplace SaaS
Authored technical blog content, developed cloud migration positioning, and contributed to product marketing strategy for a product serving 4,000+ customers in 100+ countries.
Content operations for a leading finance podcast
Managed social channels, produced and edited podcast content, and supported operations for Sweden's #1 personal finance podcast with 40,000+ listeners.
Investor communication and funnel operations
Worked on investor relations, new-investor strategy, investor databases, digital contract flows, automated onboarding funnels, an investor podcast, and event coordination for Polynomdagen.
working model
HOW I APPROACH IT
The pattern is practical: understand the market, make the offer clearer, build what is missing, and keep the feedback loop short enough to matter.
Find the demand
Look at search, audience behavior, offer friction, competitors, and the real buying context before touching the page.
Sharpen the offer
Turn fuzzy positioning into plain-language promises, proof points, page structure, and campaign copy.
Build the system
Ship landing pages, content flows, technical SEO fixes, tracking, ads, email, and lightweight automation.
Measure and improve
Use reports and live behavior to decide what to cut, what to rewrite, what to promote, and what to build next.