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Caspian Almerud
BUSINESS2026

AM Printservice

Caspian Almerud portrait
Caspian Almerud
SEO Specialist & Implementation Lead · Stockholm, Sweden
Published Updated

SEO strategy for a B2B 3D-printing company, focused on qualified lead growth rather than raw traffic.

Project outcomes

Problem

AM Printservice needed relevant B2B demand from companies that could become real customers, not more hobbyist or low-intent traffic.

Outcome

Built a clearer SEO architecture around area pages, top-funnel search, page ownership, community authority, and qualified lead reporting.

Metrics

Non-branded clicks, Q1 2026 vs Q1 2025
30 -> 85
Non-branded clicks, May 2026 vs May 2025
69 -> 142
Avg. non-branded position, May 2026 vs May 2025
36.6 -> 25.0
Clicks YoY (quoted at the 12 May 2026 follow-up)
+64%
Impressions YoY (quoted at the 12 May 2026 follow-up)
+81%
Neutral clicks YoY (as of the 12 May 2026 follow-up)
+163%
Role

SEO Specialist & Implementation Lead

Category

SEO Case Study

Skills
SEO StrategyTechnical SEOB2B Lead GenerationContent StrategySearch Console Analysis
Tools
Google Search ConsoleAhrefsWordPressRank MathFirefliesCRM

The challenge

AM Printservice did not need more random traffic. They needed relevant B2B demand from companies that could become real customers: production companies, engineering teams, industrial buyers, and organizations looking for professional 3D-printing capacity.

The challenge was to build visibility around both commercial service terms and research-heavy top-funnel terms, while avoiding hobbyist traffic that would not convert.

What I did

I started with a content-gap and GSC analysis against relevant competitors, then turned that into a prioritized SEO roadmap. The work focused on building topical authority before chasing the most competitive head terms.

Key work included:

  • Area-page optimization for Stockholm, Gothenburg, and Malmo search intent
  • Reach Top 3 analyses for terms such as 3d utskrift and additiv tillverkning
  • Page-ownership work to avoid letting the homepage carry too many search intents
  • Recommendation for a dedicated /3d-utskrift/ landing page
  • Consolidation plan for thin duplicate order-intent pages
  • Sitemap/permalink troubleshooting in WordPress
  • Community and backlink strategy using relevant 3D-printing forums and Reddit communities
  • Blog and content work connecting real projects to PA12, HP MJF, titanium, serial production, and on-demand manufacturing
  • Ongoing reporting around neutral organic clicks and lead quality

Result

This is the strongest EMAX case because it connects SEO work to business quality, not only search volume.

What I can tie to a period. Google Search Console, non-branded queries, against the same period a year earlier:

  • Q1 2026 (January to March): 85 clicks vs 30 (+183%). Average position 26.2 vs 40.1.
  • May 2026: 142 clicks vs 69 (+106%). Impressions 81,481 vs 73,563 (+11%). Average position 25.0 vs 36.6.
  • January to February 2026: 65 clicks vs 21 (+209%), the figure quoted at the 12 March 2026 follow-up.

What the client follow-ups reported. These are quotes from meetings, not my own measurements:

  • +64% clicks and +81% impressions year over year, quoted at the 12 May 2026 follow-up. The notes do not record the date range, so I cannot tie these two to a period. The monthly figures above are the traceable version.
  • +163% neutral organic clicks year over year, cited in the case draft as coming from the same follow-up. The period is not recorded here either.
  • 85 new potential customers in March 2026 by the client's own count, against an earlier record of 54.
  • Approximately 95% lead relevance, estimated by the client at the 12 May 2026 follow-up.
  • Domain rating up 10 points since December 2025, reported at the 12 March 2026 follow-up.

Limits

  • The absolute numbers are small. May's 142 non-branded clicks sit at an average position of 25, around page three. The top queries are area and service terms such as 3d print göteborg and 3d printing malmö, not the broad head terms. For 3d printing itself I flagged in June that my changes would not give the result the client hoped for.
  • The 85 potential customers in March are the client's count. I do not claim they came only from SEO. What I can show is that search visibility improved in the same months.
  • Branded searches are reported separately and are not part of the click figures above.
  • The figures come from Google Search Console and the client's own follow-up notes during the engagement. The public version focuses on the direction: qualified B2B growth, improved neutral visibility, and a clearer SEO architecture for future head-term work.