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Caspian Almerud
BUSINESS2026

Kalenderkungen

Caspian Almerud portrait
Caspian Almerud
SEO Specialist · Stockholm, Sweden
Published Updated

A low-season e-commerce SEO case focused on stabilizing organic visibility, improving category foundations, and making informational traffic more commercial.

Project outcomes

Problem

Kalenderkungen needed renewed SEO structure during low season without disrupting existing category visibility or creating cannibalization risk.

Outcome

Built a practical low-season improvement plan across category metadata, content prompts, product-led blog paths, technical coordination, and spam-link cleanup.

Metrics

Non-branded clicks, April -> May 2026 (month on month)
3,354 -> 3,749
Click lift, April -> May 2026
+395 / +11.8%
Impression lift, April -> May 2026
+41,118
Non-branded clicks, April 2026 vs April 2025
-5.5%
Role

SEO Specialist

Category

SEO Case Study

Skills
E-commerce SEOCategory OptimizationTechnical SEOContent StrategySearch Console Analysis
Tools
Google Search ConsoleAhrefsKodmyranCRMScreaming Frog

The challenge

Kalenderkungen is a seasonal e-commerce business. Demand peaks from August through January, while February through July is the period for technical cleanup, content planning, category improvements, and preparation for the next sales season.

The site already had SEO history and a loyal customer base, but needed renewed structure after years with another agency. The task was not to rebuild everything. It was to find practical improvements that could protect current visibility, identify new keyword opportunities, and make existing informational traffic more commercially useful.

What I did

The work started with category and keyword analysis, then moved into concrete fixes and implementation planning.

Key work included:

  • GSC and category-page analysis
  • Metadata and H1 recommendations for 18 category pages
  • Reach Top 3 analyses for kalender a5, anteckningsblock, familjekalender, and almanacka
  • Recommendations for a dedicated almanacka page and an anteckningsblock page
  • Technical coordination with Kodmyran around schema, redirects, and platform constraints
  • Disavow audit for a large spam-link footprint
  • Blog prompt structure for supplier and long-tail content
  • Product-banner implementation for existing informational content, starting with temadagar 2026
  • Strategy discussion around not splitting calendar/almanac pages too early and risking cannibalization

Result

The latest completed CRM report at the time shows early movement in the right direction during a low-season phase. The comparison is month on month, April 2026 to May 2026. It is not a year-over-year comparison:

  • Non-branded GSC clicks: 3,354 (April 2026) to 3,749 (May 2026)
  • Net increase: +395 clicks
  • Percentage increase: +11.8%
  • Impressions: 344,206 to 385,324
  • Net increase: +41,118 impressions

Year over year the picture is flatter. April 2026 had 3,354 non-branded clicks against 3,549 in April 2025 (-5.5%), and 344,206 impressions against 518,838 (-33.7%), although average position improved from 10.7 to 9.5. At the 17 June 2026 follow-up, organic traffic was described as roughly 2% below the previous year, which was judged reasonable for a low-season month.

This should be framed carefully. It is not a dramatic finished growth story. It is a low-season stabilization and preparation story, with a measurable month-on-month lift while the larger seasonal opportunity is still ahead.